An original planning exercise for InVideo AI. Adapt the brief to the inputs available in your chosen tool; examples describe creative intent, not tested product results.
Name the audience and its immediate problem
For a desk organization video, address someone who wants a clear working area without buying a new desk. That audience definition changes the examples, tone and ending. A prompt aimed at office managers would need a different argument and a different scale of demonstration.
Separate required content from optional treatment
List the three scenes that must appear, then describe tone and pacing. Keep essential product facts in a distinct block. This makes it easier to spot when a generated draft has replaced a required demonstration with attractive but irrelevant stock-style imagery.
Add useful exclusions
Exclude unsupported productivity numbers, invented testimonials and unnecessary shopping suggestions. These are content boundaries tied to the brief. Avoid a giant list of unrelated prohibitions: it adds noise while doing little to clarify the video you actually want.
PUT IT INTO WORDS
A InVideo AI example brief
Audience: home-office workers with a cluttered desk. Message: keep the three most-used items within one easy reach zone. Required scenes: identify the items, place them in a shallow tray, show the cleared workspace. Tone: practical and encouraging. Use simple narration and readable captions. Do not invent time-saving statistics or customer quotes.
Use this as a starting point, then record the specific change you want to test.
BEFORE THE NEXT VERSION
Review the result against the brief
- The first scene should make the viewer’s problem recognizable.
- Required facts should survive every script revision.
- Captions and narration should express the same message without contradiction.
Practical question
How long should a video brief be?
Long enough to define the audience, message and essential scenes. Remove repeated adjectives before removing facts or constraints that an editor would need to make a correct decision.
Product reference
For current tools and input options, visit the official InVideo AI website. This independent guide is an editorial exercise; it is not official product documentation.