1. Write the production contract
State the audience, objective, platform, duration, aspect ratio, voice, required claims, prohibited claims, and call to action.
2. Add multi-input context
Provide the script, treatment, product facts, brand guide, reference frames, and prior campaign learnings. Label authoritative sources clearly.
3. Ask for competing treatments
Request three structurally different concepts. Compare opening hook, evidence, emotional arc, and product visibility before generating expensive footage.
4. Lock scenes and references
Approve a shot list and visual reference sheet. Decide which scenes need generative video, stock, images, avatars, or typography.
5. Route models by shot
Use the model that fits the job: dialogue and sound, motion control, identity consistency, speed, or cost. One campaign does not need one model.
6. Review in passes
First check truth and rights; then continuity and motion; then pacing, sound, captions, and platform safe zones.
7. Revise with precise notes
Reference the scene, time range, observed problem, and desired change. Avoid broad requests such as make it better.
8. Export, test, and document
Create platform-specific cuts, record the settings and credits behind approved work, and feed performance data into the next production contract.